How

1. After you register:

After you register with us as a Volunteer- Partner, we will review your registration and match you with specific activities based on your talents and experience.  We will then contact you and discuss these options.  Activities range  from  supporting our social media posts, grant-writing, video editing, media buying, and so much more.  All hands on deck!

If you register as an Enviro-Partner, we will review your registration and then call you to discuss your campaigns and needs, your must-haves, and do-nots.

If you register as a Media Partner, we hope that you will amplify our messages and tips, and we will add you to our distribution list.

2. Key topics and needs:

After reviewing the core campaigns and action areas of each member organization, we identify areas where messaging may not be effective or is lacking. We group environmental organizations that can cooperate in specific action areas and design a messaging strategy to activate audiences for each topic. We always obtain written approval prior to proceeding. In order to maintain high visibility,  we use earned media tactics (a.k.a. Public Relations such as press releases and social media) unless you have a production and media budget.

3. Creative execution and production:

A key goal of ours is to counter the disinformation distributed by many big corporations, some government agencies, and, unfortunately, also some "big green" organizations. When we obtain funding (i.e. for public information, sustainability, and education) we amplify the messaging for each action area/topic through "commercial-style" communications campaigns across paid media. This is important because most environmental and climate justice organizations only talk to their existing members and we need to reach everyone. We will concept effective creative executions, obtain enviro-partners sign-off, and proceed to the production of public service announcements (PSAs), Radio and TV spots, pre-roll (online), OOH (out of home such as billboards and bus wraps), etc.

4. Cooperation, consistency, and cohesion:

Every communication that we issue, will prominently feature the participating environmental organizations’ names and/or logos under the umbrella of the Climate Communications Coalition. All communications are cooperative, serve a coalition of organizations, and promote clear and data driven information around key environmental issues. The collaborative approach maximizes investment, allows us to issue coherent and consistent messaging, increases reach and repetition. Coalition work adds credibility and urgency.